App Revenue Calculator

Mobile app revenue depends on daily active users (DAU) and monetisation per user. Typical DAU monetisation: 0.10-1.00 for casual apps via ads, 1-10 for subscriptions. Store fees take 30% of gross.

10,000 DAU × 2 monthly RPDAU = 20,000 gross. 30% store fee = 14,000 net monthly. Over a year, 168,000 - before any staff or marketing costs. Scale DAU and you scale revenue directly.

Apple and Google both take 30% on first 1M revenue, 15% beyond (changes periodically). Subscriptions after year 1 drop to 15% on Apple. Consider alternative billing where permitted.

Run it with sensible defaults

Using daily active users of 10,000, revenue per dau monthly of 2, store fee of 30%, the calculation works out to 14,000.00. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Daily Active Users, Revenue per DAU Monthly, and Store Fee % — do not pull with equal force. Not every input has equal weight. Adjusting one input at a time toward extreme values shows which ones move the result most.

How the math works

Gross = DAU × revenue/DAU. Store fees = gross × fee %. Net = gross - fees.

Using this as a check-in

Re-run this every three months. A single reading tells you where you stand; four readings tell you whether things are improving. The trend matters more than any individual snapshot.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.

Worked example

Suppose you operate a subscription fitness app with 25,000 daily active users. Each user generates an average of 4.50 per month in revenue. Your store charges a 30% fee.

Gross monthly revenue: 25,000 × 4.50 = 112,500

Store fee (30%): 112,500 × 0.30 = 33,750

Net monthly revenue: 112,500 − 33,750 = 78,750

Annual net revenue: 78,750 × 12 = 945,000

This illustrates how user scale and revenue-per-user interact. A 10% increase in DAU (2,500 more users) adds 13,500 net per month. A 10% increase in RPDAU adds the same amount. Either lever moves the outcome, but user growth often requires marketing spend or organic traction over time.

Common scenarios

• Ad-supported casual game: High DAU (100,000+), low RPDAU (0.10–0.30), 30% store fee. Net works in the hundreds monthly unless scale is extreme.
• Subscription app (fitness, learning, productivity): Medium DAU (5,000–50,000), high RPDAU (2–8), 15–30% store fee depending on geography and renewal status. Net often five-figure monthly.
• In-app purchase model (strategy game, e-commerce): Variable DAU and RPDAU; whales (high spenders) dominate revenue. Store fee applies to every transaction.
• Freemium with trial conversion: RPDAU rises after year one due to reduced store fees on renewals. Models the benefit of subscriber retention.

What the result does and does not capture

This calculator estimates the net revenue flowing to you after store fees. It does not account for payment processor fees (typically 2–3%), refund rates, regional tax withholding, chargebacks, or revenue-share agreements with co-publishers.

It also does not model marketing cost, server infrastructure, support labour, or the time required to acquire and retain those daily active users. Net revenue on paper differs from cash available for reinvestment or personal use.

The calculator operates at the top line. It shows a relationship between user count, monetisation rate, and take-home revenue. It does not predict whether those inputs will move or remain stable.

Educational illustration

This calculator is for educational illustration only. Actual app revenue depends on user behaviour, platform policy changes, and market conditions outside this model.