Average Order Value Calculator
Ecommerce basket size metric.
Calculate average order value (AOV) by dividing total revenue by number of orders — the basic ecommerce KPI behind most growth conversations.
What this tool does
Average Order Value (AOV) is total revenue divided by the number of orders placed — a core metric in ecommerce performance tracking. This calculator takes your total revenue and order count to compute your current AOV, then models what your total revenue would become if that average value per order increased by 10, 20, or 30 percent while order volume stayed the same. The result shows revenue projections under each uplift scenario, illustrating the financial impact of raising what each customer spends per transaction. AOV changes are driven entirely by the two inputs: your revenue figure and order count. This tool is useful for modelling growth paths without assuming changes in traffic or conversion rates. The projections are illustrative estimates only and do not account for operational costs, seasonality, or changes in actual customer behaviour.
Enter Values
People also use
Marketing & Growth
Conversion Rate Calculator
Calculate conversion rate from visitors and conversions, plus revenue implications per percentage-point improvement at your average order value.
SaaS & Subscription
Customer Lifetime Value Calculator
Calculate customer lifetime value using purchase value, frequency, lifespan, and gross margin to estimate total profit per customer over time.
E-commerce & Marketplace
Ecommerce Profit Margin Calculator
Calculate ecommerce per-order profit margin after all costs. Enter sale price to see ecommerce net margin per order including product and shipping.
Formula Used
Spotted something off?
Calculations or display — let us know.
Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
Average Order Value (AOV) divides total revenue by total orders over a period. It's the simplest way to track basket size and whether pricing or merchandising changes are working. A 10% AOV lift on the same order count lifts revenue 10% at zero additional marketing cost - which is why AOV is the fastest ecommerce growth lever.
150,000 revenue over 2,000 orders = 75 AOV. That's typical ecommerce for mid-ticket items. Lifting AOV to 82.50 (10% increase) on the same 2,000 orders = 15,000 extra revenue with zero additional acquisition cost. Raising AOV typically has higher ROI than spending equivalent effort on conversion rate or traffic.
AOV levers by order of impact: bundle offers (buy 2 get 10% off), checkout upsells (add gift wrap, warranty, expedited shipping), free-shipping thresholds (spend £X for free shipping), premium product tiers. Each typically adds 5-15% AOV. Combined: 20-40% AOV lift is achievable within 6 months of implementation.
Run it with sensible defaults
Using total revenue of 150,000, total orders of 2,000, the calculation works out to 75.00. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Total Revenue and Total Orders — do not pull with equal force. Not every input has equal weight. Adjusting one input at a time toward extreme values shows which ones move the result most.
How the math works
AOV = total revenue ÷ total orders.
What to do with a low result
A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
££150,000 ÷ 2,000 orders = 75.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
The calculator computes average order value by dividing total revenue by the total number of orders placed. This metric treats each order as equally weighted, regardless of product mix or order timing. The model assumes revenue figures are recorded consistently and that each transaction counted represents one complete order. The calculation does not account for refunds, cancellations, discounts applied at checkout, payment processing fees, or returns that may reduce actual net revenue. It also does not adjust for seasonal variation, customer segments, or product categories that might show differing average values. The result reflects a simple arithmetic mean and should be interpreted as a baseline performance indicator rather than a predictor of future transaction values.
References
Frequently Asked Questions
How do I increase AOV?
AOV vs conversion rate?
Is higher AOV always better?
How often should I measure?
Related Calculators
Conversion Rate Calculator
Calculate conversion rate from visitors and conversions, plus revenue implications per percentage-point improvement at your average order value.
Customer Lifetime Value Calculator
Calculate customer lifetime value using purchase value, frequency, lifespan, and gross margin to estimate total profit per customer over time.
Ecommerce Profit Margin Calculator
Calculate ecommerce per-order profit margin after all costs. Enter sale price to see ecommerce net margin per order including product and shipping.
More E-commerce & Marketplace Calculators
E-commerce & Marketplace
Amazon FBA Profit Calculator
Calculate Amazon FBA net profit per unit after referral fee, fulfilment fee, storage cost, and product cost from your selling price.
E-commerce & Marketplace
App Store Fee Calculator
Calculate Apple and Google app store fees annually with small-business and subscription rate tiers applied to your revenue.
E-commerce & Marketplace
Cart Abandonment Revenue Loss Calculator
Calculate cart abandonment revenue loss by month or year, plus the recoverable amount your email recovery sequences could win back.
E-commerce & Marketplace
Dropshipping Profit Calculator
Calculate dropshipping profit per sale by entering supplier cost, platform fees, ad spend, and shipping to see margin and net profit.
E-commerce & Marketplace
eBay Fee Calculator
Calculate eBay fees per sale including final value fee and payment processing. Enter sale price to see total ebay fees and net revenue per sale from price.
E-commerce & Marketplace
eBay Profit Calculator
Calculate eBay net profit after listing fees, final-value fees, payment processing, and shipping — the actual figure that lands in your account.
Explore Other Financial Tools
Digital Nomad & Freelance
CRM Platform Cost Calculator
Calculate CRM platform cost including per-user licences, implementation fees, and integration expenses across your full analysis period.
Mortgage
15 vs 30 Year Mortgage Calculator
Compare 15-year versus 30-year mortgage showing interest savings and monthly payment difference. Enter loan amount and 15-year rate to size affordability.
Business & Startup
Capex Growth vs Maintenance Calculator
Split total capex into growth and maintenance components using depreciation as a proxy — the standard technique investors use when companies don't disclose.