Average Order Value Calculator
Ecommerce basket size metric.
Calculate average order value from total revenue and total orders. Shows aov from total revenue and total orders from the values you enter.
What this tool does
This tool calculates AOV from total revenue and total orders, and projects uplift scenarios.
Enter Values
Formula Used
Spotted something off?
Calculations, display, or translation — let us know.
Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
Average Order Value (AOV) divides total revenue by total orders over a period. It's the simplest way to track basket size and whether pricing or merchandising changes are working. A 10% AOV lift on the same order count lifts revenue 10% at zero additional marketing cost - which is why AOV is the fastest ecommerce growth lever.
150,000 revenue over 2,000 orders = 75 AOV. That's typical ecommerce for mid-ticket items. Lifting AOV to 82.50 (10% increase) on the same 2,000 orders = 15,000 extra revenue with zero additional acquisition cost. Raising AOV typically has higher ROI than spending equivalent effort on conversion rate or traffic.
AOV levers by order of impact: bundle offers (buy 2 get 10% off), checkout upsells (add gift wrap, warranty, expedited shipping), free-shipping thresholds (spend £X for free shipping), premium product tiers. Each typically adds 5-15% AOV. Combined: 20-40% AOV lift is achievable within 6 months of implementation.
Run it with sensible defaults
Using total revenue of 150,000, total orders of 2,000, the calculation works out to 75.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Total Revenue and Total Orders — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.
How the math works
AOV = total revenue ÷ total orders. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".
What to do with a low result
A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
£150,000 £ ÷ 2,000 orders = $75.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
AOV = total revenue ÷ total orders.
References
Frequently Asked Questions
How do I increase AOV?
AOV vs conversion rate?
Is higher AOV always better?
How often should I measure?
Related Calculators
Conversion Rate Calculator
Calculate conversion rate from visitors and conversions, with revenue implications per improvement step. Enter order value and see the result instantly.
Customer Lifetime Value Calculator
Calculate customer lifetime value from purchase metrics and retention. Enter purchase value and purchase frequency for an instant result.
Ecommerce Profit Margin Calculator
Calculate ecommerce per-order profit margin after all costs. Enter sale price to see ecommerce net margin per order including product and shipping.
More Financial Health Calculators
Financial Health
Accounting Software Cost Calculator
Calculate total accounting software cost over years including setup. Enter subscription and setup hours for an instant result.
Financial Health
Accounts Payable Turnover Calculator
Calculate accounts payable turnover and days payable outstanding from supplier purchases and average AP. Free educational tool.
Financial Health
Accounts Receivable Turnover Calculator
Calculate accounts receivable turnover and days sales outstanding from credit sales and average AR. Enter net credit sales and see the result instantly.
Financial Health
Adjusted EBITDA Calculator
Calculate adjusted EBITDA with add-backs for owner compensation, one-offs, and non-recurring items. Enter reported ebitda and see the result instantly.
Financial Health
Affiliate Commission Calculator
Calculate affiliate commission earnings from clicks, conversion rate, order value, and commission percentage. Free educational tool.
Financial Health
Affiliate Marketing Income Calculator
Calculate affiliate marketing income from clicks, conversion rate, and commission per sale or per-order commission rate.
Explore Other Financial Tools
Income
Annual Leave Value Calculator
Calculate the monetary value of annual leave days in your salary. Enter working days per year and see the result instantly.
Lifestyle
Annual Entertainment Budget Calculator
Calculate total annual entertainment budget across streaming, events, and gaming. Enter streaming cost and cinema for an instant result.
Psychology & Behavioral
Convenience Spending Calculator
Calculate annual premium paid for convenience food and ready services versus making/doing yourself. Enter ready meals weekly and see the result instantly.