Ecommerce Revenue Calculator
Ecommerce revenue projection.
Project ecommerce revenue from visitors conversion and repeat rate. Enter conversion rate and order value for an instant result.
What this tool does
This tool projects ecommerce revenue monthly, annually, and long-term given visitors, conversion, AOV, and repeat rate.
Enter Values
Value is unusually high — please double-check
Formula Used
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Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
Ecommerce revenue projection requires visitors, conversion rate, AOV, and repeat rate. This calculator projects monthly, annual, and multi-year revenue including repeat purchases.
50k visitors × 2% conversion × 60 AOV with 30% repeat rate = 78k monthly (60k new + 18k repeat). 936k annual, 2.8M over 3 years.
Small improvements compound. 10% better conversion + 10% higher AOV + 10% more repeat = 33% more revenue. Focus efforts where marginal investment yields biggest lift.
Run it with sensible defaults
Using monthly visitors of 50,000, conversion rate of 2%, average order value of 60, repeat rate of 30%, the calculation works out to 96,000.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Monthly Visitors, Conversion Rate %, Average Order Value, Repeat Rate %, and Years to Project — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.
How the math works
New customers = visitors × conversion. Repeat orders = new × repeat rate × 2. Monthly revenue = (new + repeat) × AOV. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".
What to do with a low result
A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
50,000 × 2% × £60 £ + repeats = $96,000.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
New customers = visitors × conversion. Repeat orders = new × repeat rate × 2. Monthly revenue = (new + repeat) × AOV.
References
Frequently Asked Questions
Conversion benchmarks?
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