Import business profit margin.

Import business profit depends on landed cost (supplier + shipping + duty) vs selling price. Typical mark-up: 2-3x landed cost for B2C retail; 1.5-2x for B2B wholesale. Failure mode: founders calculate on supplier price only, miss shipping and duty, realize at shelf that margins don't work.

500 units × 8 supplier + 2 shipping + 8% duty on supplier = 5,320 landed. Selling at 25 retail = 12,500 revenue. Profit 7,180, 57% margin. Strong unit economics for a simple consumer product. At volume scales margins can improve through better shipping rates and bulk duty handling.

Common import pitfalls: MOQs (minimum order quantities) from factories often 5-20k for first order. Lead times 6-12 weeks from 3-6 weeks from Europe. Currency fluctuations over 6-month lead time can move costs 10%+. QA issues where first batch has defects require inspection before shipping, adding cost.

Run it with sensible defaults

Using monthly units of 500, supplier price per unit of 8, shipping per unit of 2, duty of 8%, the calculation works out to 7,180.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Monthly Units, Supplier Price per Unit, Shipping per Unit, Duty %, and Selling Price — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

How the math works

Landed cost = supplier + shipping + duty. Revenue = units × selling price. Profit = revenue - total landed cost. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".

What the score tells you

Headline financial numbers — income, savings, debt — each tell part of the story. This calculation stitches several together into a single read you can track over time. The value is in the direction, not the absolute number.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.