Shopify net profit after all fees.

Shopify stores look simple on the surface but the profit maths stacks up fast. You pay Shopify a monthly plan, transaction fees on every sale (usually 2% if you don't use Shopify Payments), product cost, ad spend, and other costs like apps and shipping software. What's left is profit - and for most small stores, it's less than operators expect.

30k monthly revenue with 40% product cost, 29 Basic plan, 2% transaction fees, 3k ads, and 500 other apps = 13,871 profit, around 46% net margin. That's strong. Most Shopify stores that disclose numbers sit at 5-15% net margin because ad spend eats 20-30% of revenue on cold-traffic stores.

The biggest cost variable is ads. Facebook and Google ad costs have doubled since 2020 for most product categories. Stores relying on paid acquisition without email/SMS retention often see profit disappear as CPMs rise. Stores that build returning customer bases can push net margin to 20-35% because repeat customers carry no acquisition cost.

Run it with sensible defaults

Using monthly revenue of 30,000, product cost of 40%, shopify plan of 29, transaction fee of 2%, the calculation works out to 13,871.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Monthly Revenue, Product Cost %, Shopify Plan, Transaction Fee %, and Ad Spend Monthly — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

How the math works

Product cost = revenue × product %. Transaction fees = revenue × fee %. Net profit = revenue - product cost - plan - transaction fees - ads - other. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".

What to do with a low result

A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.