GMV Calculator
Marketplace gross value.
Calculate marketplace GMV from AOV, orders, and take rate for platform revenue. Enter order value and orders per month to see monthly and annual gmv.
What this tool does
Gross merchandise value (GMV) is the total transaction volume flowing through a marketplace. This calculator computes monthly and annual GMV by multiplying average order value by the number of orders, then estimates net platform revenue by applying your take rate percentage to that GMV figure. The result shows the total transaction value your marketplace processes and the portion you retain after fees and commissions. Order volume and average order value are the primary drivers of GMV; changes to either will significantly shift the outcome. This calculation is useful for modeling marketplace performance across different sales scenarios or commission structures. The calculator assumes a consistent take rate and order value throughout the period and does not account for refunds, chargebacks, payment processing costs, or operational expenses—it is designed for educational illustration of fundamental marketplace economics.
Enter Values
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Formula Used
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Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
GMV (Gross Merchandise Value) is the total value of goods/services sold through a marketplace or platform, before platform fees. Marketplaces (eBay, Etsy, Airbnb) report GMV as the headline scale number; take rate percentage converts GMV to platform revenue. 100M GMV at 10% take rate = 10M platform revenue.
80 AOV × 10,000 orders/month = 800,000 GMV monthly, 9.6M annually. At 10% take rate, platform net revenue 80k/month. Marketplaces with low take rates (2-5%) need massive GMV scale to produce material revenue; high-take-rate platforms (15-20%) can be profitable at smaller scale.
GMV trumps revenue for marketplace valuation. Public marketplaces trade on 0.5-2x GMV multiples depending on take rate and profitability. Amazon reports 500B+ GMV vs 500B revenue (mostly 1P not marketplace). Airbnb reports ~75B GMV to ~10B revenue (13% take rate). Pick one consistent metric when comparing marketplaces.
Run it with sensible defaults
Using avg order value of 80, orders per month of 10,000, take rate of 10%, the calculation works out to 800,000.00. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Avg Order Value, Orders per Month, and Take Rate % — do not pull with equal force. Not every input has equal weight. Adjusting one input at a time toward extreme values shows which ones move the result most.
How the math works
Monthly GMV = AOV × orders. Annual = monthly × 12. Net revenue = GMV × take rate.
What the score tells you
Headline financial numbers — income, savings, debt — each tell part of the story. This calculation stitches several together into a single read you can track over time. The value is in the direction, not the absolute number.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
££80 × 10,000 orders = GMV, × 10% = 800,000.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
This calculator computes gross merchandise value by multiplying average order value by the number of orders placed within a given period. Monthly GMV applies this calculation to orders per month, while annual GMV extends the result by multiplying by twelve, assuming consistent monthly order volumes throughout the year. Net revenue is then derived by applying the take rate percentage to the total GMV, representing the platform's commission or fee income. The model assumes a constant average order value and steady order frequency with no seasonal variation, fee adjustments, or payment processing costs. It does not account for refunds, chargebacks, cancellations, or changes in transaction patterns over time.
References
Frequently Asked Questions
Why report GMV not revenue?
Healthy take rate?
Can GMV grow while revenue shrinks?
GMV vs revenue multiples?
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