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Updated 2026-04-20 · E-commerce & Marketplace · Educational use only ·
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Shopify Profit Calculator

Shopify net profit after all fees.

Calculate Shopify store monthly profit from revenue, product cost percentage, plan fee, transaction fees, ad spend, and other costs.

What this tool does

This calculator estimates your store's monthly net profit by deducting all major operating costs from revenue. It accounts for product cost as a percentage of sales, your Shopify plan fee, payment processing fees, advertising spend, and any additional operating expenses you enter. The result shows both your net profit in local terms and the net margin percentage—how much profit remains from each unit of revenue after all deductions. Revenue and product cost percentage typically have the largest impact on the final figure. A typical scenario might involve a store with seasonal revenue fluctuations wanting to model profitability under different ad spending levels. Note that this calculation doesn't include income tax, shipping costs if separate from product cost, refunds, chargebacks, or variable staffing expenses—it's designed for educational illustration of how different cost inputs affect bottom-line profit.

Quick answer: with the default values, the result is $13,871.00 (Monthly Net Profit). Adjust the values below for your own figures.


Enter Values

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Formula Used
Monthly revenue
Product cost %
Shopify plan monthly
Transaction fee %
Ad spend
Other costs

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Disclaimer

Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.

Shopify stores look simple on the surface but the profit maths stacks up fast. You pay Shopify a monthly plan, transaction fees on every sale (usually 2% if you don't use Shopify Payments), product cost, ad spend, and other costs like apps and shipping software. What's left is profit - and for most small stores, it's less than operators expect.

30k monthly revenue with 40% product cost, 29 Basic plan, 2% transaction fees, 3k ads, and 500 other apps = 13,871 profit, around 46% net margin. That's strong. Stores that disclose numbers often report net margins in the 5-15% range, with ad spend taking a large share of revenue on cold-traffic stores.

The biggest cost variable is ads. Paid acquisition costs have climbed in recent years across many product categories. Stores relying on paid traffic without email or SMS retention can see profit erode as ad costs rise. Stores that build returning-customer bases can reach higher net margins, since repeat customers carry no acquisition cost.

Run it with sensible defaults

Using monthly revenue of 30,000, product cost of 40%, shopify plan of 29, transaction fee of 2%, ad spend of 3,000, and other costs of 500, the calculation works out to 13,871.00. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Monthly Revenue, Product Cost %, Shopify Plan, Transaction Fee %, and Ad Spend Monthly — do not pull with equal force. Not every input has equal weight. Adjusting one input at a time toward extreme values shows which ones move the result most.

How the math works

Product cost = revenue × product %. Transaction fees = revenue × fee %. Net profit = revenue - product cost - plan - transaction fees - ads - other.

Reading a low result

A disappointing result is information, not a judgement. The input that dragged the figure down most is usually where a single change has the largest effect, since depth on the worst input tends to move the result more than spreading effort across every input at once.

What this doesn't capture

The result reflects only the inputs you provide and the assumptions built into the formula. It is a simplified model rather than a complete picture, and factors specific to your situation may matter just as much.

Example Scenario

£30,000 revenue - 40% products - £29 plan - 2% fees - £3,000 ads - £500 other = $13,871.00.

Inputs

Monthly Revenue:£30,000
Product Cost %:40%
Shopify Plan:£29
Transaction Fee %:2%
Ad Spend Monthly:£3,000
Other Costs Monthly:£500
Expected Result$13,871.00
Expected Result breakdown
Profit Margin46.24%
Product Cost$12,000.00
Shopify Fees$629.00
Ad + Other$3,500.00

This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.

Sources & Methodology

Methodology

The calculator computes monthly net profit by subtracting all costs from revenue. Product costs are modelled as a percentage of revenue, as are payment processing fees. The net profit figure equals total revenue minus product cost percentage, minus the fixed monthly plan fee, minus the transaction fee percentage, minus advertising spend, and minus any other operating costs entered. The model treats all percentages as applied to the same revenue figure and assumes costs occur simultaneously within each month. It does not account for payment processing delays, refunds, seasonal variation, tax obligations, shipping costs, or changes in cost structure over time.

Frequently Asked Questions

Does this include shipping?
Only if you pay shipping. If customers pay actual shipping cost at checkout, it cancels out. If you offer free shipping, either fold the cost into product cost % or add it to 'Other Costs'.
Why is product cost a percentage?
Most products keep a consistent margin as volume scales. 40% COGS means 4 of every 10 goes to the supplier/manufacturer. Fixed costs like one-off photography or samples don't fit this model and belong in 'Other Costs'.
What net margin is typical?
Commonly cited rough ranges are: dropshipping around 5-15%, private label with ads around 10-25%, and branded stores with email retention around 20-35%. Below about 5%, a small cost increase can wipe out profit; margins above 35% often point to organic traffic doing much of the work. Actual margins vary widely by niche and model.
Is Shopify Payments worth it?
Shopify Payments waives the 2% transaction fee, so on 30k revenue that saves about 600/month, or roughly 7,200/year — often more than many stores spend on apps and software combined. Whether it fits depends on the store's region and payment needs, since Shopify Payments is not available everywhere.

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