App Revenue Calculator
App monetisation net of store fees.
Calculate app revenue from DAU, monetisation, and store fees. Enter daily active users and revenue per dau monthly to see app net revenue after app store fees.
What this tool does
This tool calculates app net revenue after app store fees. Enter DAU, monthly revenue per DAU, and store fee percentage.
Enter Values
Formula Used
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Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
Mobile app revenue depends on daily active users (DAU) and monetisation per user. Typical DAU monetisation: 0.10-1.00 for casual apps via ads, 1-10 for subscriptions. Store fees take 30% of gross.
10,000 DAU × 2 monthly RPDAU = 20,000 gross. 30% store fee = 14,000 net monthly. Over a year, 168,000 - before any staff or marketing costs. Scale DAU and you scale revenue directly.
Apple and Google both take 30% on first 1M revenue, 15% beyond (changes periodically). Subscriptions after year 1 drop to 15% on Apple. Consider alternative billing where permitted.
Run it with sensible defaults
Using daily active users of 10,000, revenue per dau monthly of 2, store fee of 30%, the calculation works out to 14,000.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Daily Active Users, Revenue per DAU Monthly, and Store Fee % — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.
How the math works
Gross = DAU × revenue/DAU. Store fees = gross × fee %. Net = gross - fees. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".
Using this as a check-in
Re-run this every three months. A single reading tells you where you stand; four readings tell you whether things are improving. The trend matters more than any individual snapshot.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
10,000 DAU × £2 £ - 30% fee = $14,000.00/mo.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
Gross = DAU × revenue/DAU. Store fees = gross × fee %. Net = gross - fees.
References
Frequently Asked Questions
Typical revenue per DAU?
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