In-App Purchase Revenue Calculator
Net IAP revenue after fees.
Calculate in-app purchase revenue with store fees and repeat rate. Enter daily active users and iap conversion to see net iap revenue from dau and conversion.
What this tool does
This tool calculates net IAP revenue from DAU, conversion, average purchase, repeat rate, and store fees.
Enter Values
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Formula Used
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Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
In-app purchase (IAP) revenue depends on DAU, IAP conversion rate, average purchase value, and repeat rate. Store fees take 30% (or 15% for subscriptions/small business). This calculator shows net IAP revenue.
50k DAU × 3% IAP conversion = 1,500 paying users daily × 30 days × 5 average × 40% repeat = 72k purchases monthly at 5 = 360k gross, 252k net. Strong game economics.
IAP conversion rates vary: casual games 1-3%, mid-core 3-8%, hardcore 5-15%. Average purchase value: 3-15 typical; whales (top 1%) often drive 50-70% of revenue. This calculator averages but reality has long tail.
A worked example
Try the defaults: daily active users of 50,000, iap conversion of 3%, average iap value of 5, repeat purchase rate of 40%. The tool returns 283,500.00. You can adjust any input and the result updates as you type — no submit button, no reload. That's the real power here: seeing how sensitive the output is to one or two assumptions.
What moves the number most
The result responds to Daily Active Users, IAP Conversion %, Average IAP Value, Repeat Purchase Rate %, and Store Fee %. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.
The formula behind this
Paying users = DAU × conversion %. Monthly purchases = paying × 30 + repeats. Gross = purchases × avg value. Net = gross × (1 - fee %). Everything the calculator does is shown in the formula box below, so you can check the math against your own spreadsheet if you want.
What the score tells you
Headline financial numbers — income, savings, debt — each tell part of the story. This calculation stitches several together into a single read you can track over time. The value is in the direction, not the absolute number.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
50,000 DAU × 3% × £5 £ × 40% × 30% = $283,500.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
Paying users = DAU × conversion %. Monthly purchases = paying × 30 + repeats. Gross = purchases × avg value. Net = gross × (1 - fee %).
References
Frequently Asked Questions
Whales matter?
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