App Store Fee Calculator
What the app stores take.
Calculate Apple and Google app store fees annually with small business and subscription rates. Enter revenue and see the result instantly.
What this tool does
This tool calculates app store fees based on revenue and eligibility for small business or subscription rates.
Enter Values
Formula Used
Spotted something off?
Calculations, display, or translation — let us know.
Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
Apple and Google charge 30% standard, 15% for small businesses under 1M or subscription year 2+. This calculator figures which rate applies and what you keep. Significant difference on high-revenue apps.
500k subscription revenue past year 1: 15% fee = 75k to Apple/Google, 425k net. Same revenue without small biz exemption: 30% = 150k fees, 350k net. 75k difference matters for small app businesses.
EU Digital Markets Act and other regulations are changing this. Alternative billing allowed in some markets, reducing or eliminating store fees on specific categories. Worth checking current rules for your app and market.
Quick example
With annual revenue of 500,000 and small business program of 1 (plus subscription year 2+ of 1), the result is 75,000.00. Change any figure and watch the output shift — it's often more useful to see the pattern than to memorise the formula.
Which inputs matter most
You enter Annual Revenue, Small Business Program (1=Yes), and Subscription Year 2+ (1=Yes). Frequency and unit price pull the total in different directions. The biggest surprise for most people is how small recurring amounts compound into large annual figures — that's where this calculation earns its keep.
What's happening under the hood
15% if small business program under 1M OR subscription past year 1. Otherwise 30%. The formula is listed in full below. If the number looks off, you can retrace the calculation by hand — that's the point of showing the working.
What to do with a low result
A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
£500,000 £ at 1% small biz + 1% sub = $75,000.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
15% if small business program under 1M OR subscription past year 1. Otherwise 30%.
References
Frequently Asked Questions
How to reduce fees?
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