Bundle price and margin.

Bundle pricing offers multiple items together at a discount below total individual prices. Customers perceive value through the headline saving; businesses lift AOV and move slower-moving items alongside hits. Discount ranges: 5-10% subtle bundles, 15-25% moderate, 30-50% clearance bundles. The right discount depends on how much the bundle shifts purchase behaviour.

Three items retailing individually at 100 total, 15% bundle discount = 85 bundle price. Customer saves 15. At 50 cost per bundle (same cost as individual), bundle margin is 35 (41%). Slightly lower margin than individuals but much higher conversion and units-per-transaction. Net effect usually a 20-40% revenue lift.

Bundle composition matters. Anchor bundles with one hit product everyone wants plus two mid-sellers and one slow mover clears inventory while feeling like a deal. Pure hits-together bundles lose money without clearing slow stock. Pure slow-mover bundles don't move because customers don't want any of the components. Hero + helpers is the reliable formula.

Run it with sensible defaults

Using individual total price of 100, bundle discount of 15%, cost per bundle of 50, the calculation works out to 85.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Individual Total Price, Bundle Discount %, and Cost per Bundle — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

How the math works

Bundle price = individual total × (1 - discount %). Savings = individual - bundle. Margin = bundle price - cost. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".

What to do with a low result

A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.