Abandoned cart revenue impact.

Cart abandonment is the % of shoppers who add products to cart but don't complete purchase. Industry average sits at 70% - meaning 7 of every 10 carts never become orders. This tool calculates lost revenue and the portion recoverable with email/SMS recovery sequences (typical: 10-30% recovery rate).

10,000 monthly sessions with carts × 70% abandonment × 85 average cart = 595,000 monthly lost revenue. At 10% recovery rate: 59,500 recoverable monthly, 714k annually. Even modest recovery sequences generate material revenue at zero customer acquisition cost. This is why Shopify stores with 1-3% email signup rates still generate 15-25% of revenue from abandonment and win-back emails.

Recovery tactics that work: 3-email sequence (24h reminder, 48h soft offer, 72h discount), exit-intent popups offering discount for email, SMS follow-up (higher open rates than email), retargeting ads. Top performers recover 25-35% of abandoned carts; average stores recover 5-15%. The difference is usually in the offer tier, not the technology.

Run it with sensible defaults

Using monthly sessions with cart of 10,000, abandonment rate of 70%, avg cart value of 85, recovery sequence rate of 10%, the calculation works out to 595,000.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Monthly Sessions with Cart, Abandonment Rate %, Avg Cart Value, and Recovery Sequence Rate % — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

How the math works

Abandoned carts = sessions × abandonment %. Lost revenue = abandoned × cart value. Recoverable = lost × recovery %. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".

Using this as a check-in

Re-run this every three months. A single reading tells you where you stand; four readings tell you whether things are improving. The trend matters more than any individual snapshot.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.