GMV Calculator
Marketplace gross value.
Calculate marketplace GMV from AOV, orders, and take rate for platform revenue. Enter order value and orders per month to see monthly and annual gmv.
What this tool does
This tool calculates monthly and annual GMV and net platform revenue from AOV, orders, and take rate.
Enter Values
Formula Used
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Disclaimer
Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.
GMV (Gross Merchandise Value) is the total value of goods/services sold through a marketplace or platform, before platform fees. Marketplaces (eBay, Etsy, Airbnb) report GMV as the headline scale number; take rate percentage converts GMV to platform revenue. 100M GMV at 10% take rate = 10M platform revenue.
80 AOV × 10,000 orders/month = 800,000 GMV monthly, 9.6M annually. At 10% take rate, platform net revenue 80k/month. Marketplaces with low take rates (2-5%) need massive GMV scale to produce material revenue; high-take-rate platforms (15-20%) can be profitable at smaller scale.
GMV trumps revenue for marketplace valuation. Public marketplaces trade on 0.5-2x GMV multiples depending on take rate and profitability. Amazon reports 500B+ GMV vs 500B revenue (mostly 1P not marketplace). Airbnb reports ~75B GMV to ~10B revenue (13% take rate). Pick one consistent metric when comparing marketplaces.
Run it with sensible defaults
Using avg order value of 80, orders per month of 10,000, take rate of 10%, the calculation works out to 800,000.00. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.
The levers in this calculation
The inputs — Avg Order Value, Orders per Month, and Take Rate % — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.
How the math works
Monthly GMV = AOV × orders. Annual = monthly × 12. Net revenue = GMV × take rate. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".
What the score tells you
Headline financial numbers — income, savings, debt — each tell part of the story. This calculation stitches several together into a single read you can track over time. The value is in the direction, not the absolute number.
What this doesn't capture
The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.
£80 £ × 10,000 orders = GMV, × 10% = $800,000.00.
Inputs
This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.
Sources & Methodology
Methodology
Monthly GMV = AOV × orders. Annual = monthly × 12. Net revenue = GMV × take rate.
References
Frequently Asked Questions
Why report GMV not revenue?
Healthy take rate?
Can GMV grow while revenue shrinks?
GMV vs revenue multiples?
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