WooCommerce store profit.

WooCommerce itself is free but total platform cost includes hosting (30-300/month), premium plugins (50-200/month for essentials), payment processing (2.9% + 30p typical), and theme/maintenance. Total platform cost often 100-500/month - cheaper than Shopify for low-volume stores, similar at scale.

20k monthly revenue. Product cost 40% = 8k. Hosting 50 + plugins 80 + payment 3% (600) + marketing 2k = 2,730 platform + marketing. Profit: 20k - 8k - 2,730 = 9,270 (46% margin). Strong. WooCommerce typically delivers 2-5% better margin than Shopify due to lower platform fees at mid-volume.

WooCommerce advantage: no transaction fee (Shopify charges 2% unless using Shopify Payments), fully customisable, own your data. Disadvantage: requires hosting management, plugin compatibility issues, security responsibility yours. Best for: technical founders, developers, and businesses needing deep customisation. Shopify better for: non-technical operators wanting turnkey.

Quick example

With monthly revenue of 20,000 and product cost of 40% (plus hosting monthly of 50 and plugins monthly of 80), the result is 9,270.00. Change any figure and watch the output shift — it's often more useful to see the pattern than to memorise the formula.

Which inputs matter most

You enter Monthly Revenue, Product Cost %, Hosting Monthly, Plugins Monthly, and Payment Fee %. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

What's happening under the hood

Product cost = revenue × %. Payment = revenue × %. Profit = revenue - all costs. The formula is listed in full below. If the number looks off, you can retrace the calculation by hand — that's the point of showing the working.

What to do with a low result

A disappointing result is information, not a judgement. Pick the single input that dragged the figure down most and focus the next quarter on that one factor. Breadth-first improvement rarely works; depth-first on the worst input usually does.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.