Free to paid conversion funnel.

Freemium-to-paid conversion typically happens in two steps: free user starts a trial (5-15% of free users try paid features), then trial converts to paid (15-40% of trials convert). Overall free-to-paid rate is the product of both rates - usually landing at 1-5% for most products.

50,000 free users × 10% trial starts = 5,000 trials. × 25% trial-to-paid = 1,250 paid users. 2.5% overall conversion rate. At 20/month plan: 25,000 MRR from free base. This is the 'leaky funnel' that most freemium businesses optimize obsessively - 0.5% improvement at this scale = 10k+ additional MRR.

Conversion optimization: improve trial trigger (in-app nudges at value moments), improve trial experience (immediate access to premium, not gated), improve trial-to-paid (extend trial for engaged users, offer discount at expiry, send case studies during trial). Each stage is a separate optimization project with its own metrics.

Run it with sensible defaults

Using free users of 50,000, trial start rate of 10%, trial to paid of 25%, paid plan price monthly of 20, the calculation works out to 2.50%. Nudge the inputs toward your own situation and the output recalculates instantly. The defaults are meant as a starting point, not a recommendation.

The levers in this calculation

The inputs — Free Users, Trial Start Rate %, Trial to Paid %, and Paid Plan Price Monthly — do not pull with equal force. Not every input has equal weight. Flip one at a time toward extreme values to feel which ones move the needle most for your situation.

How the math works

Trial starts = free × trial %. Paid = trials × conversion %. Overall = paid ÷ free. Revenue = paid × price. The working is transparent — you can verify every step yourself in the formula section below. No black box, no opaque "proprietary model".

What the score tells you

Headline financial numbers — income, savings, debt — each tell part of the story. This calculation stitches several together into a single read you can track over time. The value is in the direction, not the absolute number.

What this doesn't capture

The score is a composite of the inputs you provide. Life context — job security, family obligations, health, housing — doesn't appear in the math but shapes the real picture. Use the number as a prompt, not a verdict.