Marketing & Growth Calculators

Billboard Advertising ROI Calculator

Calculate billboard advertising ROI from rental cost, impressions, conversion rate, and the lifetime value of each converted customer.

Bundle Pricing Calculator

Calculate bundle pricing from individual item prices, bundle discount, and bundle cost — see the margin you preserve at each discount level.

Chatbot ROI Calculator

Calculate chatbot ROI from support cost savings and lift in conversion rate, given annual platform cost and weekly support hours saved.

Competitive Pricing Calculator

Calculate a competitive pricing strategy using competitor averages, product cost, target margin, and positioning to find your recommended price point.

Content Marketing ROI Calculator

Calculate content marketing ROI from organic traffic and conversion, given annual content investment and visitors attributed to that content.

Conversion Rate Calculator

Calculate conversion rate from visitors and conversions, plus revenue implications per percentage-point improvement at your average order value.

Cost Per Acquisition Calculator

Calculate cost per acquisition and LTV:CPA ratio for marketing efficiency. Enter marketing spend and new customers to see cpa and ltv:cpa ratio.

Cost Per Click (CPC) Calculator

Calculate CPC, CPM, CTR, CPA, and conversion rate from ad spend, clicks, impressions, and conversions — the standard ad-performance metric set.

Cost Per Lead Calculator

Calculate cost per lead and marketing ROI from spend and lead metrics. Enter marketing spend and leads generated to see cpl and marketing roi given spend.

CRM ROI Calculator

Calculate CRM ROI from annual platform cost, revenue lift percentage, current revenue, and efficiency savings from the workflow improvements.

Dynamic Pricing Calculator

Calculate a dynamic price from base price, demand index, competitor price, inventory level, and price sensitivity multiplier.

Email Marketing ROI Calculator

Calculate email marketing ROI using subscriber count, send frequency, click-through rate, conversion rate, and AOV to project monthly and annual revenue.

Funnel Conversion Calculator

Calculate sales funnel conversion and expected revenue through stages from top-of-funnel visitors and per-stage conversion rates.

Job Board ROI Calculator

Calculate job board ROI by comparing your annual board cost and hires made against the recruiter agency fees you avoided per placement.

Loyalty Programme Value Calculator

Calculate loyalty programme net value from retention lift and ongoing cost — what the programme returns annually per active member.

Market Size Calculator (TAM/SAM/SOM)

Calculate TAM SAM SOM market sizing for business planning. Enter tam total to see market size using tam/sam/som methodology with target market share.

Penetration Pricing Calculator

Calculate penetration pricing: entry price, total subsidy cost, and projected market share across your full penetration phase instantly.

Podcast Advertising ROI Calculator

Calculate podcast advertising ROI from ad spend, impressions, conversion rate, and customer value to estimate revenue and campaign return.

PR Value Calculator

Calculate PR campaign value from media impressions, CPM equivalent rates, and the additional value of tier-1 publication mentions.

Price Elasticity Calculator

Calculate price elasticity of demand by entering price and quantity changes to measure demand sensitivity and forecast revenue impact.

Price Sensitivity Calculator

Calculate price sensitivity with this price elasticity of demand calculator. Input old and new prices and volumes to get an elasticity coefficient.

Price Skimming Calculator

Calculate a price skimming strategy by entering your premium rate, market price, early-adopter volume, and cost to estimate launch-phase profit.

Referral Programme ROI Calculator

Calculate ROI on a customer referral programme from rewards, LTV, and fixed costs. Compare against paid acquisition. Free educational tool.

ROAS (Return on Ad Spend) Calculator

Calculate ROAS, ROI, net profit, break-even ROAS, and net margin from your ad spend, revenue, and cost of goods sold data.

SEO ROI Calculator

Calculate SEO ROI from organic traffic value and conversions, given annual SEO spend and traffic attributed to SEO efforts.

Social Media ROI Calculator

Calculate direct social media ROI from spend, followers gained, engagement rate, conversion rate, and customer lifetime value.

TAM SAM SOM Calculator

Calculate TAM, SAM, and SOM for market sizing and investor pitches from total addressable market, serviceable available market, and target share.

Trade Show ROI Calculator

Calculate trade show ROI from total show cost, leads generated, lead-to-customer conversion rate, and customer lifetime value.